Thursday, May 05, 2005

The choice of a new generation 

How's this for a bad product placement?

If I were Pepsi, I would cry.

By strange coincidence, Pepsi also seems to be a drink of choice among some Iraqi insurgents. Possibly because until 1992 Pepsi boycotted Israel and was aggressively pursuing the Arab market. Coke, on the other hand, is quite Israel-friendly, and thus a target of crazy boycotters.

(if you're really into marketing, here's a very interesting article about the Middle East's most bitter conflict: between Coke and Pepsi.)


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